Rule #1 of using your blog as a marketing tool: blog consistently, at least once per week. Oops, I slipped up there this past week.
These past few days have been an emotional (and geographic) roller coster for me. I didn’t want to blog about it all, out of respect for the privacy of the people involved, and especially because this blog is supposed to be a “branding” tool for me. I’ve been trying so hard to follow all the rules of marketing, suggested by those more experienced than me, since I’ve never tried an endeavor like The Yarnery before. I’ve read dozens of books and advice columns on online shops and small businesses, and all of them say keep your blog positive. Sharing your personality is good, the advice-column writers say, but you wont sell your business if you’re a downer.
The thing is, like everyone, sadness makes up a part of my life and personality. I hate feeling like I can’t be honest about that. So while I’m not going to share the details, I will say that this week I felt a lot like retreating into myself, sitting on my balcony, making myself cup after cup of comforting coffee, eating lots of cookies, and not talking much to anyone. I bet you all can relate.
Besides, I bet acknowledging the unspoken, yet self-evident fact that this blog is part of my branding, and even going so far as to directly express my cluelessness about marketing to my blog audience is against the advice of those columnists too, and I did that anyway.
For now at least, I am in my parents’ home in Oakland CA, being buoyed up by the support of my family.
And even if my marketing endeavors have stalled, I haven’t stopped knitting.